9:00-9:30 Registration and coffee
Chairman: Elukka Eskelinen, Media Centre Lume
9:30-10:00 Habbo Hotel - An online game environment populated by millions of teens / Reetta Ranta, Sulake Labs Oy
10:00-10:30 Young consumers and the information society / Terhi-Anna Wilska, Finnish Youth Research Network
10:30-11:00 Achieving new reader generations for newspapers / Pirjo-Riitta Puro, Finnish Newspapers Association
11:00-11:30 Mobile TV - Concept and Piloting / Marja Huhtala, Elisa Oyj
11:30-12:30 Lunch
12:30-13:30 Future Media Environment
- Kari-Hans Kommonen, University of Art and Design Helsinki
- Kirsti Arjas-Kauranen, Helsinki University of Technology / KCL
- Sonja Kangas, VTT
- Marko Turpeinen, Helsinki Institute of Information Technology
...more
"Both print and digital media are facing changes. Digitalization and development of technology shape both the media and user experience. But what are actually the trends and future vision? Participate now and affect the shape of things to come!"
The seminar presentations were captured as videos during the seminar, and are now available within the presentation documents. They are encoded in MPEG-4 format and to watch them you will need QuickTime 6 (
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The video is available in this document: 
The video is available in this document: 
The video is available in this document: 
The video is available in this document: 
The media landscape is changing, but what are the factors and trends that determine the directions that the development will take? And how rapid are the changes? In his talk, Nils Enlund will touch upon some critical aspects of mediamorphosis: convergence, fragmentation, genre transformation, hypermediacy, virtuality, value change changes, and consumer satisfaction.
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